Privacy Policy
Effective Date: March 19, 2025
At For Sure (“we,” “our,” or “us”), your privacy and trust are fundamental to how we operate. As a next-generation healthcare and insurance navigation platform, we use artificial intelligence, automation, and human-in-the-loop support to deliver personalized, proactive guidance through our agents Alex and Ollie. Whether you’re using our app, website, or engaging with our AI-powered services, this Privacy Policy explains how we collect, use, share, and protect your personal information.
This policy covers all users of For Sure’s platform, including mobile apps, browser experiences, and interactions with Alex and Ollie via voice, text, or video.
1. Acceptance of This Privacy Policy
By using our services, including our website or mobile app, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the platform. Your continued use following any changes signifies your acceptance of those changes.
2. Information We Collect
We collect both personally identifiable information (PII) and non-personal usage data. This includes:
Personally Identifiable Information (PII)
When you interact with us, we may collect:
• Full name
• Email address
• Phone number
• Mailing address
• Date of birth
• Health or insurance information
• Appointment and care preferences
• Employer or benefits plan info
• Payment information (via Stripe)
• Communications and responses with Alex and Ollie
You may provide this information through onboarding, AI conversations, surveys, support tickets, and scheduling requests.
Non-Personal Information
Collected automatically via cookies, logs, and analytics tools:
• Device and browser type
• IP address
• Operating system
• Usage activity within the app
• Location data (only if you consent)
This data helps us improve your experience, enhance security, and monitor system performance.
3. Role of Alex & Ollie (AI Agents)
Alex and Ollie are For Sure’s intelligent assistants who work behind the scenes and directly with users to deliver smarter healthcare and insurance navigation.
• Ollie is your AI-powered personal healthcare assistant. Ollie helps individuals understand insurance benefits, find providers, schedule care, explain confusing healthcare terms, and follow up to ensure your needs are met.
• Alex is designed to support plan administrators, HR professionals, and benefits teams. Alex provides:
• Real-time assistance with benefit and eligibility questions
• Change reporting for employee status or plan selection
• Analytics dashboards, insights, and automated reporting
• Help navigating billing, enrollment, and communications
• Seamless coordination between your organization and For Sure
All AI interactions are monitored for accuracy, stored securely, and designed to comply with healthcare and data privacy standards.
4. Payments & Financial Information
We use Stripe to securely process payments. We do not store your full payment card information on our servers. Stripe’s systems handle all transaction data with end-to-end encryption. For more information, see the Stripe Privacy Policy.
5. How We Use Your Information
We use your information to:
• Provide personalized, proactive support through Alex, Ollie, and human agents
• Help individuals navigate healthcare and insurance decisions
• Support plan administrators in managing benefit operations
• Send confirmations, alerts, and helpful tips
• Process payments and manage subscriptions
• Conduct surveys and collect feedback
• Monitor platform usage and improve performance
• Ensure security, prevent fraud, and comply with legal obligations
6. Sharing Your Information
We will never sell or rent your data. We may share your data under the following conditions:
With Service Providers
We work with vetted partners under confidentiality agreements who help us:
• Host and secure data
• Provide chat and communication infrastructure
• Analyze app usage
• Send transactional emails and surveys
• Deliver customer support
• Process payments (e.g., Stripe)
With Your Consent or At Your Direction
You can opt in to share information with third parties like doctors, care coordinators, employers, or family members.
Legal or Safety Requirements
We may disclose information to comply with law enforcement, subpoenas, court orders, or to protect public safety or legal rights.
Business Transfers
If For Sure is acquired, merged, or reorganized, your data may be transferred to the successor organization. We’ll ensure privacy standards remain intact.
7. Communication & Emails
We may use your email to:
• Share important updates about your health or insurance
• Provide reminders or confirmations
• Request feedback via surveys
• Notify you about new features (you can opt out anytime)
Emails from Alex or Ollie may appear automated, but all communications are governed by our strict privacy and security standards.
8. Your Privacy Choices
You have the right to:
• Access or request a copy of your data
• Correct or update your information
• Request account deletion
• Opt out of promotional emails
• Limit app notifications (via device settings)
To exercise any of these rights, please contact us at compliance@forsure.ai. We will verify your identity before completing certain requests.
9. Cookies & Tracking
We may use cookies and similar tracking tools to:
• Maintain your session
• Remember your preferences
• Analyze traffic and performance
You can modify cookie settings in your browser. Some features may not work properly if cookies are disabled.
We do not currently respond to “Do Not Track” browser signals but may revisit this as standards evolve.
10. Children’s Privacy
For Sure is not intended for children under 13. We do not knowingly collect PII from minors without verified parental consent. If we discover such information was submitted, we will promptly delete it.
Minors under 18 may request the deletion of their personal data by emailing compliance@forsure.ai.
11. Data Storage & Security
All data is stored on secure servers located in the United States. We apply rigorous safeguards, including:
• End-to-end encryption
• Role-based access control
• Regular audits and monitoring
• HIPAA-aligned data handling practices
While no system is 100% secure, we are committed to minimizing risk and maintaining your trust.
12. U.S. Jurisdiction
For Sure is built for users in the United States. By using our services, you consent to having your information processed in the U.S. under applicable U.S. laws, which may differ from those in your home country.
13. Changes to This Privacy Policy
We may update this Privacy Policy as our platform evolves. We’ll notify you of significant changes via email, in-app message, or through the website.
The latest version will always be available at www.forsure.ai/privacy. Please review it periodically.
14. Contact Us
Have a question, concern, or request?
We’re here to support you—securely, simply, and for sure.